PROFESSIONAL EXPERIENCE
June 2007 – Present: Strategic Accounts and Online Marketing Director. Mirai Travel
( HotelSearch.com ) , Madrid
- Strategic Accounts: 6 clients – 430 hotels under my supervision – 55% of hotels available at HotelSearch.com. Renegotiated 6 contracts (3 under serious risk of cancellation) with major Spanish hotel chains increasing room allocation and revenue (+35%). Leading a team of one account manager and two administrative workers.
- Online Marketing: In charge of developing the digital marketing strategy from scratch. Increased clients (hotels) with presence in Search Engine Advertising Programs from 80 to 600, generating around 20% of the portal's traffic. Increased sales through online marketing by 150%. Leading a team of three externals and currently recruiting one-two full time positions to manage more than 5.000 hotels-campaigns in the short term.
July 2005 – May 2007: Market Manager. Expedia Inc , Madrid
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Contracting and Revenue: Increased number of hotels available in my areas by an 80%, up to 450 (with a team of two Sales Managers and three Market Coordinators) generating a 95% Year-over-Year revenue growth. (Average growth of the Spanish team was 42%). Managed the largest number of hotels with the highest YoY Growth being the youngest Market Manager ever hired by Expedia Spain.
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Relationship building: Maintained close relationships with multicultural managers, peers, subordinates and suppliers. Helped the team to become more efficient and to increase cohesion. Participated actively in the organization of 2 massive events (400 and 300 colleagues and suppliers) and many other smaller team building activities. Regarding suppliers generated a 180º turn in a much damaged and crucial relationship between Expedia and Serhs Tourism, the biggest wholesaler in Spain that provides Expedia with 15% of the available hotels in the Spanish market.
June 2004 – Present: Owner and Administrator PrivateHousesCuba.com
La Havana- Madrid
- Currently running a portal for vacation rentals of private houses and rooms in Cuba as an alternative to hotels and tourist resorts. Very low resource allocation. To make it possible, I created a partnership with a Cuban location manager, a Spanish engineer and a French web designer, all specialised in tourism.
- More than 200 “houses” available on the site with very good positions on “Natural Listings” of the main Search Engines providing a monthly traffic of 3.000-3.500 unique users and some 30-40 effective bookings. I believe this project has an interesting growing potential.
October 2003 – June 2005: Internet Sales Manager. Majestic Hotel Group
Barcelona- Paris.
- Created the best online distribution platform in Spain for an independent hotel (The Majestic five-star hotel). Managed a project based on a new website ( www.hotelmajestic.es ) with 6 companies and 22 external people involved. After 4 years, it remains as a reference in the Spanish hotel sector from the perspective of sales volume, features and image.
- Generated 107% revenue growth in online sales up to €3M/year. After taking responsibility, only 15% of the hotel's reservations were generated through the internet. Upon my departure, online sales meant 28% of the reservations. (The remaining 72% was managed by a team of 17 people).
October 2001 – October 2003: Market Manager Barcelona. Mirai Travel
( HotelSearch.com )Barcelona
EDUCATION
Present: Pursuing a second 5 year Bachelor's degree in Law while working. Complutense University of Madrid, Madrid.
1996-2000: 4 year Bachelor's degree in Business. Autónoma University of Madrid, Madrid.
1999-2000: EU Erasmus Programme in Business. Rotterdam School of Economics – Erasmus Universiteit, Rotterdam.
SKILLS AND INTERESTS
Languages: Spanish (native), English (fluent - TOEFLE 107/120), Italian (Intermediate) and French (basic).
Courses and seminars: Internet Advertising (2001), Advertising and Packaging (2001), Dream weaver (2004), Flash (2004), Advanced Negotiation Skills (2006) and Digital Marketing (2007).
Other professional experiences: While studying my first degree, worked part-time as a waiter (4 years), as a photography assistant (4 years) and as deckhand on a pearling vessel in North-western Australia (2 months).
Personal interests: Photography, travelling, reading, theatre, salsa dancing, scuba diving and skiing.
Other professional experiences: While studying, I worked during weekends as a waiter (3 years), as a photographer assistant (4 years) and after graduation as deckhand in a pearling vessel in north-western Australia (2 months).
Personal interests: Photography, travelling, reading, salsa dancing, scuba diving, and skiing.
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